Today, multiple JUNO Award nominee and activist Don Amero launches Through The Fire, a brand new podcast series. Through The Fire will feature engaging conversations with an array of Canadian public figures including musicians, athletes, activists and more, focusing on the journey one takes to overcome adversity, while re-framing ideas around misfortune and celebrating the courage required to make it through. With Through The Fire, Amero hopes to encourage and inspire listeners to approach challenges with kindness and grace, both inward and towards others.
Amero is an engaging storyteller and singer-songwriter who’s been touring, performing and hosting events across Canada for the last decade. While he continues to thrive as an artist in the Canadian Country music landscape, this year marks a season of change for the Winnipeg native, with an extended focus on human connection and providing a platform for others to share their stories. With the rare ability to effortlessly and genuinely connect with his audience, Amero, who is of Cree and Métis heritage, sees Through The Fire as an opportunity to show the multitude of ways humans both face and overcome hardship.
It’s Amero’s dedication to his community that ultimately launched the idea for the podcast. His advocacy work includes his participation as a youth mentor for the Winnipeg Jets and True North Youth Foundation’s ‘Project 11’. An avid public speaker, Amero also created the ‘Music Is Medicine’ workshop, sharing the impact and power that music can have both mentally and physical, and he serves as the first advisor and Chair of the Canadian Country Music Association (CCMA)’s Equity, Diversity and Inclusion Committee.
Through The Fire is available now on Apple Podcasts, Spotify, Google Podcast and via Amero’s website.
Message from Don Amero
“Many people see us on the mountain top, and don’t realize the things we’ve had to overcome to get up there. We can all rise from the ashes; these are the stories I want to share with my audience. While some conversations will be heavy, when we approach difficult discussions with kindness and love, we can face the complexity of being human together.
With a new podcasting platform, I have the opportunity to bring my country music audience along for something new, but in a conversational format that will be accessible to anyone and everyone. After all, storytelling is at the heart of my music, too.”